Technology has instilled its own grandiose morphology upon our conscience that, in a sense, acts akin to a parallel evolution. Without a model to follow, we have for several decades both consciously and blindly embarked upon a project of biological manipulation. The interpellation of biology as a technocratic subject is the fundamental truth that will mark our time in history.
Taxonomy is a mark of distinction. That which is subject to speciation finds itself excised from its rational function and underlined and emphasized as scientific discourse. This hyper-attenuation of the biological subject is a means of both discovery and aesthetic transcendence. By fixing the organism as a demoralized subject (re-presented to truth as a mirror), we have accessed a power to the genetic which will in many ways enhance and betray our survival. Jun 24 1992 marks like a wound, much more so than the forestry and biotech company logos which adorn the butterflies themselves. The flight of scientific inquiry will indeed carry us forward to a new sense of reality and justice.
Business ostensibly follows the scientific model. Markets are rationally apportioned both supply and demand to ensure stability. At the same time, a continual disregard for the data which is imprinted on civilization by the business process is proving highly detrimental to both natural systems as well as the market’s bottom line.
Entropy is accelerated, and an increasing number of mutations and aberrations are normalized through exclusion or integration. In many places are signifiers to the only concept which will deviate from absolution: the imprint of human technological progress.
Butterflies have a unique host process to the logo. As a symbol for the incision of purity, they signal a sense of reasoned change made obsolete by market pathology. They sit as both flag and flier, an aesthetic of form in motion. Both the logo and the butterfly share a common and false representation as static entities, one in death the other in life.
The technological has continued the process of biological integration with a guiding human hand. Choices are made, usually in line with the evolutionary principle of market forces. In light of the relatively arbitrary nature of the evolutionary process, we can not adequately assume ourselves, as represented by corporate and market ideology, within the guise of First Principles. However, since we must continue to enjoy the fruits of our technocratic solutions, may we seek our redemption by invoking the priestly nature of our technological dependence and allowing it to sing? After all, as is commonly known by musicians, entropy can have positive effects on our collective psychology when guided by a sense of morality and aesthetics.
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