what goes in must come out

Hey kids, it's Buy Nothing Day! Happy Festivus for the Rest of Us.

So, why McDonald's in particular?

Principally, targetting an organization like McDonald's gets us to the heart of the problem with overconsumption. We in North America have quite literally grown fat from our own excess. High-energy yet nutrient-deficient diets, as perhaps best exemplified by the McDonalds nightmare, have tainted what should otherwise be regarded as the healthiest period humans have experienced in our existence. There is no logical or technological reason for modern humans to be malnourished. We create plenty of food for both human and animal consumption, and we certainly have the capacity to distribute that food to wherever it is needed. So what is keeping our nation underfed?

I should probably lay my cards on the table regarding what I consider to be 'underfed'. There's plenty to eat in North America, of course. Stores are full of packaged foods, restaurants are plentiful, and most people earn enough money that they can buy food when they need to. So why the health epidemic, with food-related illness at a high unmatched since the invention of refrigeration? Why are so many children morbidly obese? (This may indeed be far less of an issue in Canada than the USA, but trends here are similar.) Why do so many people who eat three or more meals a day malnourished, lacking nutrients in their bodies that are more widely available now than in any other time in human history?

Several studies have suggested that not only do we eat too much on an individual basis, but also that we waste a huge amount of food in the process. Dumpster divers have taken this little fact to heart, as freeganism has spread by means of ideological urgency and economic necessity. The existence of these groups among the urban poor and not-so-poor has shown that the recovery of food from society's wastefull habits is no simple rejection of social convention. Rooting through garbage containers of restaurants, supermarkets, and food production facilities to recover the tonnes and tonnes of edible food that is allowed to rot is an ideological stance against corporate agribusiness. The locus here is an economic one, in terms of how production is numerically evaluated. If, for example, I grow vegetables to feed people who have no food, the economy is in official terms stagnant. If a grocerystore throws away a truckful of food to make space for some more, the GNP/GDP goes up. In the latter case, the poor are still hungry.

The key for a good food supply is not increasing food production, but rather increasing (or more properly stated, maintaining) the quality of our food sources. It's really just a matter of having a proper infrastructure for food production and delivery. Sadly, that infrastructure has been taken over by corporate agribusiness, which does not gauge success by means of food quality or the health of their clientelle, but rather through crude profitability. Big business does not care about long-term health trends in individuals. BSE (mad cow) symptoms, for example, can take a decade to become manifest in a human. Do we really think that ten years after the fact, McDonals will ever be held accountable for helping spread a disease that can come from a variety of food sources? From the point of view of industrial food producers, if profits are impeded by more thorough food inspections, then those inspections do not occur.

Corporations focus on quarterly profits and stock-market accountability. That is their nature, and we should account for this behaviour when dealing with corporate involvement in matters of life and death (food production, health care, etc). They process food to be tasty (ie: tonnes of sugar and salt), long-lasting (full of cancer-producing preservatives), and cheap (unhealthy pesticide use, for example, to remove production costs).

The end result is food which is processed for maximum shelf-life and transportability and minimum nutritive value. If you don't believe me on this point, check the label of any package of processed vegetables. Canning can be a relatively harmless procedure, so long as vegetables are not cooked at the plant. Freezing, overcooking, and otherwise modifying the veggies is a sure way to lose any or all vitamins and minerals that they may contain. A normal serving of those same vegetables obtained fresh from a grocer maintains the food's nutritional value (assuming that you don't destroy those precious vitamins and anti-oxidants by overcooking your food -- ask Woody Harelson). Some manufacturers get around the fact that they are destroying their food by adding a vitamin or mineral to their product. Vitamin C is a great example, as it is very cheaply produced, can be inserted into most foods, and is absorbed by the body quite easily. Vitamin fortification can be an expensive process however, especially for some vitamins and minerals, and thus you do not see vitamins in every food product that you can buy.

To make a long story short, when you hear from various sources that you should eat 5-8 servings of vegetables per day, it is unlikely that frozen stir-fries, creamed corn, frozen dinners, and V8 vegetable drinks give you any of the actual vitamins that doctors are telling you to consume in order to be healthy, which is the whole goal of the exercise. Parents, you are not doing your kids a favour by including frozen peas or broccoli on their plates. Sadly, instead of opening the microwaving package, you have to actually spend the time it takes to cook fresh veggies, otherwise your kids are eating calories largely empty of nutritional value.

This is where McDonalds comes back into the picture. They basically launched the fast-food revolution that has engulfed North America. Their marketing and production techniques have made it possible to convince hundreds of millions of people that good food can be prepared in about a minute. That people live a 'quick' life these days is a topic that's too broad to properly examine here. It should be enough to state that the McDonalds process is not an evil one in the sense that they are trying to keep people malnourished. Rather, quick and crappy food is a natural adaptation to the manner in which we view production and consumption: addictive, cheap, now.

There are other aspects of McDonalds culture that should keep you the fuck away. There's the anti-union nature of the company, the exploitation of immigrant and poor labour sources, the massive amount of environmental damage that accompanies daily operations at their restaurants, the unsubtle manipulation of our youth to pursue products which are detrimental to their development, and the proliferation of animal cruelty through industrial meat production facilities. Also, by avoiding McDonalds you can join those two kids from out west who are boycotting the company to protest softwood lumber duties.

Buy Nothing Day does not suggest that you need nothing to live on a daily basis. That would be a very naive position. Rather, November 25th should serve as a reminder that we have ritualized certain forms of production to the detriment of others. By blindly accepting our system as 'the best', we are ignoring alternatives that are much more healthy and sustainable, and do not rely on cheap gimmickery to maintain themselves.